Eventful News And Blog

Category: Attracting Visitors

the real heroes of a stand are your staff

Exhibiting Success: The Real Heroes of an Exhibition Stand are your Staff

By CaroleStacey on February 18, 2017 in Attracting Visitors

336 words |2:00 mins The Real Heroes of an Exhibition Stand are your Staff We all know people buy from people they know, like, and trust. And nowhere is this truer than when selling face-to-face at shows and exhibitions. You and your staff are without doubt the unsung heroes of your exhibiting success.  Without properly […]

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Category: Marketing and Sales

The art of attraction in exhibit-marketing

Exhibiting Success: The Art of Attraction in Exhibit Marketing

By CaroleStacey on February 18, 2017 in Marketing and Sales

444 words | 2:20 mins I often wonder when I come back from exhibitions why some exhibitors look exactly like their competitors – they forgot the art of attraction in exhibit marketing. Why do they want to act and look the same? Because blending in with everyone else is another mistake some exhibitors make. You […]

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Category: Budgets & Costs

Exhibiting Success: Ask the Right Questions

By CaroleStacey on February 18, 2017 in Budgets & Costs

396 words | 2:10 Mins The first mistake exhibitors make is not asking themselves the right questions.  Without asking the right questions how can you set goals and plan your strategy to turn exhibition selling into profitable results? Questions like: Why are you exhibiting? Who do you want to sell to? Are you at the […]

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Category: Attracting Visitors

Are communication skills dying a death?

Are Communication Skills Dying a Death? Make language a bridge, not a barrier

By CaroleStacey on February 5, 2017 in Attracting Visitors

330 words | 3 mins read Did you know 65% of our human interactions now happen virtually rather than in person, and the result is we’re losing interpersonal skills at an alarming rate? I think good interpersonal communication skills are more important than ever.  Simply because when you get in front of another human being, […]

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Category: Goal Setting and Strategy

Learn How Successful People Achieve Their Goals

By CaroleStacey on February 1, 2017 in Goal Setting and Strategy

Continuing our theme of Lunch & Learn, I’m delighted to find this video on Harvard Business Review, which give a few tips on achieving your goals. If you haven’t achieved what you wanted in January, it may help you focus your for the rest of the year? I RECOMMEND IT! https://hbr.org/video/2363646220001/how-successful-people-reach-their-goals         […]

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Category: Goal Setting and Strategy

Which is best? Expo Training, Mentoring or Coaching?

By CaroleStacey on January 13, 2017 in Goal Setting and Strategy

440 words |  2 mins read Which is best for you? Expo training, mentoring or coaching? There are subtle differences between the interactions of training, coaching, teaching and mentoring that can produce drastically different outcomes.  Just as it is important to have a variety of leadership styles, if you’re a manager or business owner you […]

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Category: Exhibiting Success

7 Roadblocks that prevent successful exhibiting

By CaroleStacey on January 7, 2017 in Exhibiting Success

What prevents some exhibitors from being exhibit marketers? Why do businesses that invest hundreds if not thousands of pounds at shows not get professional help, either through experienced empowered staff or from outside consultants, before they exhibit? Here are 7 reasons why there will always be exhibitors who are not exhibit marketers: 1. B2B companies […]

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Category: Staff and Training

5 Reasons Why You Should Think Positively

By CaroleStacey on January 3, 2017 in Staff and Training

  480 words | 2 minute read There are plenty of reasons why you should think positively. In this article, you will find five of them. When you know the reasons, you’ll be more motivated to adopt this attitude. Happiness A positive attitude awakens happiness. You don’t have to be rich or achieve goals to […]

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Category: Attracting Visitors

Why exhibiting is like a BBQ party…

By CaroleStacey on December 31, 2016 in Attracting Visitors

Number of words: 899 words Reading time: 3 minutes Exhibiting at a business show or trade exhibition is a lot like inviting people to a BBQ on a hot summer evening. When you have a BBQ you set up the space, organise the activities, arrange the table so it’s a feast for the eyes, choose […]

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Category: Goal Setting and Strategy

Being in Your Exhibit Spotlight

By CaroleStacey on December 12, 2016 in Goal Setting and Strategy

Number of words: 287 Reading time: 58 seconds Of all the skills you need in business life, your ability to showcase what you do is paramount. As we both know exhibiting is the perfect way to display or present just how good your product or service is, how fantastic it makes people feel and how […]

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Category: Goal Setting and Strategy

Have you made this mistake?

By CaroleStacey on December 7, 2016 in Goal Setting and Strategy

Number of words: 284 Reading time: 58 seconds What mistake? I going to let you in on a little secret…this biggest mistake can be made by first, second and third time exhibitors. This one mistake is the quickest way to lose money and totally turn you off exhibiting for good. This one mistake can leave […]

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Category: Preparation and Planning

How to Banish the Time Vampires…

By CaroleStacey on December 7, 2016 in Preparation and Planning

Number of words: 543 Reading time: 1 min 52 secs There’s no beating around the bush.  Here’s the truth; most of us don’t use our time to the best of our ability! If your business is not where you want it to be and/or you’re not having enough time off doing other things in your […]

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