e-Learning Course

Flawless Follow-Up Formula

Knowing how to follow up after a show can be hard. Figuring out who to call is even harder!

In this course you’ll learn the 3 easy and repeatable steps to getting Rapid Results with direct sales at Exhibitions.

This course is for anyone who is expecting to have on-stand sales conversations and feel unprepared to do that.  Whether sales is your full-time job, or a hat you wear from time-to-time, either way this course will help you get results.



Flawless Follow-Up Formula eLearning Course for ONLY £99 (RRP £195) Why? Because “YOUR FORTUNE IS IN THE FOLLOW-UP!”



3 Steps to a Flawless Follow-Up Formula 

Step One: Glorious Goals 

Goals give you a single focus to place your attention in.

Think of your time, energy and efforts as input, and results as the output.  A goal acts as your funnel which guides and channels those inputs effectively into your desired output.

Will an increase in sales tell you if your target audience got the message? Yes, because if they understand what you’re all about and agree with those messages, they will ultimately buy more from you.

Here you’ll learn:

  • The purpose of goals
  • Confirm your ideal customer profile
  • What to know to create a great customer experience
  • Your on-stand interaction
  • Preparation of your follow-up forms


Step Two: Active interAction

The purpose of exhibiting is to sell. Even if your goal is to carry out research, ultimately your purpose is to sell your products or services.

Even the follow up comes with a cost.  From creating the call list to making the actual calls, from preparing information or brochures, to meetings and demonstrations.

With so much invested in creating opportunities to sell, it’s easy to see why  your sales conversations are expected to get results. That’s a lot of pressure.

Here you’ll learn:

  • How to have sales conversations that sell
  • The difference between Passive -v- Active interActions
  • What an ice-breaker actually is and what makes one great
  • The value of ice-breakers and authentic friendliness
  • How to assess when a ‘No’ actually might be a ‘Yes’
  • Why accurate data collection is so important



Step Three: Preparing the Flawless Follow-Up Formula

The SAD Facts!

FACT: 70% of business and trade show leads are NEVER followed up!

Your first contact with a visitor should be as soon as possible after the show closes. Sometime within the first week is ideal. It’s not a long time but for visitors looking for solutions to business problems, it can seem like an eternity.


 Here you’ll learn:

  • The 3 Blocks that stop following up
  • A Guide to creating your follow-up plan
  • The 5-step magic sequence that turns leads into sales
  • 6 Ways to get information sent opened
  • How T.H.A.N.K.S. will get twice as many sales
  • 8 Expert tips and why DIABAED is important