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Video 1 – Ask the right questions
6 Essential questions to ask to avoid disillusionment and disappointment. Not knowing the answers to these questions often means that despite your efforts, turning exhibiting selling into profitable results – simply fails.
Video 2 – A budget will save you money
The more time you can spend preparing your budget, one that is based on the goals for the show, the easier it will be to cut costs ‘without drawing blood’ and the easier it will be to multiply your ROI (return on investment).
Video 3 – Planning your show
There are two essential areas that require meticulous planning. (1) the actual timings themselves – what to do and when and (2) preparing the visitor experience – the one that turns “just looking” into long term and profitable customers.
Video 4 – The art of attraction
Standing out from the crowd…being seen amongst a sea of sameness…you need to be yourself. It’s not about trying to copy and mimic others but finding your own authentic style. How will you grab the visitors attention in under 4 seconds?
Video 5 – Stand design and what to avoid
Your stand design has one purpose – to attract your ideal customers and achieve your goals. What do you need to know before you design your stand. Here you’ll discover how best to use graphics, the creative elements and giveaways.
Video 6 – The real heroes – your staff
We all know people buy from people they know like and trust, and nowhere is that truer than when selling face-to-face live on the event floor. 7 out of 10 people make snap decisions based on their interactions with one sales-person. Choose the right people by using my A.P.P.L.E. formula
Video 7 – Act now to secure those juicy sales
Do you know what the number one cause of exhibiting failure is? It’s….the lack of follow-up after a show! Those leads are the closest thing you have to money in the bank and a long term customer who keeps coming back for more.
What ourClients say…
Carole’s a miracle worker! I thought I had it all worked out. The 7 steps showed me easy ways to prepare a profitable Exhibit Plan – and I had a 32% increase in business on last year’s result
We are Trade Stand Specialists
our promise is to help you achieve spectacular results
Our approach is simple yet effective. Every plan we develop is individually tailored to ensure we help you deliver the best possible results and exceed expectations every time.
We pride ourselves on our ability to show you how to effectively and efficiently plan, implement, market, engage, train, follow-up and measure your results, so you can create exhibits that will make you proud of your accomplishments and, more important, produce stellar results for your organisation.